Omnicom Group Inc.

OMCintermediary

Omnicom is one of the world's largest advertising and marketing holding companies, owning agency networks BBDO, DDB Worldwide, and TBWA along with PR, digital, and healthcare marketing agencies.

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產品與營收

產品營收佔比

營收結構 ($15.7B)

靜態數據（加載即時財務…）

Advertising & Media (55%)

Precision Marketing (15%)

Public Relations (10%)

Healthcare (10%)

Branding & Other (10%)

業務部門構成與主要客戶

產品詳情

Advertising45%

Creative advertising services through BBDO, DDB, TBWA, and other networks

Precision Marketing20%

Data-driven CRM, digital commerce, and performance marketing

Public Relations15%

PR and corporate communications through FleishmanHillard, Ketchum, Porter Novelli

Healthcare & Specialty20%

Healthcare communications, branding, and specialty marketing

供應鏈關係

競爭對手

The Interpublic Group of Companies, Inc.

Advertising and marketing services

影響: High — direct advertising holdco rival

合作夥伴

Alphabet Inc. (Google)

Digital ad placements on Google platforms

影響: High — major media buying platform

Meta Platforms

Social media advertising on Facebook/Instagram

影響: Medium — key digital ad channel

宏觀與市場背景

커뮤니케이션 서비스行業新聞

광고 회복 + 스트리밍 수익화 + AI 검색 전환 리스크 — 옥석 가리기

글로벌 디지털 광고 성장

+11% YoY

Netflix 유료 구독자

3.01억 명

YouTube 광고 수익 YoY

+21%

AI 검색 점유율 (US)

11%

近期催化劑

◆Alphabet·Meta·Netflix Q1 실적 (2026.04~05)◆Google I/O AI Search 업데이트 (2026.05)◆FTC·DOJ Meta·Google 반독점 판결 일정

AI 分析

點擊「取得 AI 分析」以獲得 Omnicom Group Inc. 的 AI 供應鏈分析。

企業資訊

總部

New York, New York, USA

成立時間

1986

員工人數

73,000+

官網

omnicomgroup.com

行業概況 — 커뮤니케이션 서비스

行業新聞