The Interpublic Group of Companies, Inc.

IPGintermediary

Interpublic Group is a global advertising and marketing services holding company operating McCann Worldgroup, FCB, Mediabrands, and data firm Acxiom. It provides integrated advertising, media, and marketing solutions.

⇄ Compare

產品與營收

產品營收佔比

營收結構 ($10.9B)

靜態數據（加載即時財務…）

Integrated Agency Networks (55%)

Mediabrands (25%)

Specialized Communications (20%)

業務部門構成與主要客戶

產品詳情

Integrated Advertising40%

Full-service advertising through McCann, FCB, MullenLowe networks

Media & Data30%

Media planning and buying, data analytics through Mediabrands and Acxiom

Specialized Communications20%

PR, experiential, sports marketing, and digital services

Healthcare Communications10%

Healthcare and pharmaceutical marketing

供應鏈關係

競爭對手

Omnicom Group Inc.

Advertising holdco services

影響: High — primary industry rival

合作夥伴

Alphabet Inc. (Google)

Digital advertising buying

影響: High — major ad platform partner

Meta Platforms

Social media ad spending

影響: Medium — key platform partner

宏觀與市場背景

커뮤니케이션 서비스行業新聞

광고 회복 + 스트리밍 수익화 + AI 검색 전환 리스크 — 옥석 가리기

글로벌 디지털 광고 성장

+11% YoY

Netflix 유료 구독자

3.01억 명

YouTube 광고 수익 YoY

+21%

AI 검색 점유율 (US)

11%

近期催化劑

◆Alphabet·Meta·Netflix Q1 실적 (2026.04~05)◆Google I/O AI Search 업데이트 (2026.05)◆FTC·DOJ Meta·Google 반독점 판결 일정

AI 分析

點擊「取得 AI 分析」以獲得 The Interpublic Group of Companies, Inc. 的 AI 供應鏈分析。

企業資訊

總部

New York, New York, USA

成立時間

1961

員工人數

58,000+

官網

interpublic.com

行業概況 — 커뮤니케이션 서비스

行業新聞