Pinterest, Inc.

PINSleader

Pinterest is a visual discovery platform where users find inspiration for home decor, fashion, food, and more. It has a unique high-purchase-intent audience, and its Amazon advertising partnership is accelerating lower-funnel commerce revenue.

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產品與營收

產品營收佔比

營收結構 ($3.6B)

靜態數據（加載即時財務…）

US Advertising (77%)

International Advertising (23%)

業務部門構成與主要客戶

產品詳情

Pinterest Discovery Platform98%

Visual discovery and inspiration platform with 553M MAU. Users save ideas (pins) to boards; advertising targets high-intent shopping moments.

Pinterest Shopping2%

Shoppable pins, product tagging, and direct checkout integration enabling lower-funnel commerce.

供應鏈關係

合作夥伴

Amazon.com (AWS)

Shoppable ads integration

影響: major partnership announced 2023

googl

Google advertising technology

影響: programmatic fill

宏觀與市場背景

커뮤니케이션 서비스行業新聞

광고 회복 + 스트리밍 수익화 + AI 검색 전환 리스크 — 옥석 가리기

글로벌 디지털 광고 성장

+11% YoY

Netflix 유료 구독자

3.01억 명

YouTube 광고 수익 YoY

+21%

AI 검색 점유율 (US)

11%

近期催化劑

◆Alphabet·Meta·Netflix Q1 실적 (2026.04~05)◆Google I/O AI Search 업데이트 (2026.05)◆FTC·DOJ Meta·Google 반독점 판결 일정

AI 分析

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企業資訊

總部

San Francisco, CA

成立時間

2009

員工人數

3,300

官網

pinterest.com

行業概況 — 커뮤니케이션 서비스

行業新聞