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Ford Motor Company

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Ford Motor Company designs and manufactures automobiles and commercial vehicles. The F-Series truck franchise is the highest-revenue vehicle line in the US. Ford is investing $50B+ in EV and battery manufacturing through 2026 while maintaining ICE profitability.

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產品與營收

產品營收佔比

營收結構 ($185B)

靜態數據(加載即時財務…)

Ford Pro (Commercial) (38%)
Ford Blue (ICE Vehicles) (42%)
Ford Model e (EV) (8%)
Ford Credit (12%)

業務部門構成與主要客戶

產品詳情

F-Series Trucks38%

Best-selling vehicle in the US for 47 consecutive years. F-150, F-250/350 Super Duty. High-margin flagship lineup generating ~40% of Ford's profits.

Ford Maverick / Bronco / Explorer22%

Mid-size trucks and SUVs targeting younger buyers and adventure segments.

Ford Pro (Commercial Vehicles)20%

Transit vans, F-Series Pro, and fleet services for commercial customers. Fastest growing segment with software subscriptions.

Ford Model e (EV)8%

Mustang Mach-E, F-150 Lightning, and E-Transit electric vehicles. Currently running at a loss (~$5B EBIT loss in 2024) while scaling.

Ford Credit (Financial Services)12%

Auto lending and leasing arm. $2.5B+ in annual EBT contribution.

宏觀與市場背景

소비재 (경기민감)行業新聞

프리미엄 vs 가성비 양극화 — 고소득 소비 견조, 중간층 압박 심화

미국 소매판매 증감 (MoM)

+0.4%

소비자신뢰지수 (Conference)

98.3

명품 시장 성장률 (글로벌)

+6% YoY

전자상거래 침투율

22%

近期催化劑

Amazon·Tesla Q1 실적 (2026.04~05)중국 5.4월 소매판매 데이터미국 4월 CPI·PCE 발표

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企業資訊

總部

Dearborn, Michigan, USA

成立時間

1903

員工人數

177,000+

官網

ford.com

行業概況소비재 (경기민감)

行業新聞

프리미엄 vs 가성비 양극화 — 고소득 소비 견조, 중간층 압박 심화

미국 소매판매 증감 (MoM)

+0.4%

소비자신뢰지수 (Conference)

98.3

명품 시장 성장률 (글로벌)

+6% YoY

전자상거래 침투율

22%

核心主題

  • 소비 양극화 — Amazon/LVMH 프리미엄 수요 vs Dollar General 가성비
  • AI 개인화 추천 → 전환율 개선 — AMZN·JD 수혜
  • 중국 소비 회복 기대감 — LVMH·RMS 매출 반등 베팅

近期催化劑

  • Amazon·Tesla Q1 실적 (2026.04~05)
  • 중국 5.4월 소매판매 데이터