Activision Blizzard (Microsoft Gaming)

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Activision Blizzard, now part of Microsoft Gaming, is one of the world's largest game publishers with Call of Duty, World of Warcraft, and Candy Crush. It was acquired by Microsoft in 2023 for $69B.

⇄ Compare

產品與營收

產品營收佔比

營收結構 ($8.7B)

靜態數據（加載即時財務…）

Activision (48%)

Blizzard (25%)

King (27%)

業務部門構成與主要客戶

產品詳情

Call of Duty40%

Annual first-person shooter franchise with massive online multiplayer and Warzone

World of Warcraft / Blizzard25%

MMORPGs, Diablo, Overwatch, and Hearthstone from Blizzard Entertainment

Candy Crush / King20%

Mobile casual gaming portfolio led by the Candy Crush franchise

Other Franchises15%

Spyro, Crash Bandicoot, and other legacy titles

供應鏈關係

主要供應商

Microsoft Corporation

Gaming content for Xbox and Game Pass

影響: Critical — parent company post-acquisition

競爭對手

Electronic Arts Inc.

FPS and live-service games

影響: Medium — direct gaming competitor

合作夥伴

sony

PlayStation platform distribution

影響: Medium — key platform partner

宏觀與市場背景

커뮤니케이션 서비스行業新聞

광고 회복 + 스트리밍 수익화 + AI 검색 전환 리스크 — 옥석 가리기

글로벌 디지털 광고 성장

+11% YoY

Netflix 유료 구독자

3.01억 명

YouTube 광고 수익 YoY

+21%

AI 검색 점유율 (US)

11%

近期催化劑

◆Alphabet·Meta·Netflix Q1 실적 (2026.04~05)◆Google I/O AI Search 업데이트 (2026.05)◆FTC·DOJ Meta·Google 반독점 판결 일정

AI 分析

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企業資訊

總部

Santa Monica, California, USA

成立時間

1979

員工人數

17,000+

官網

activisionblizzard.com

行業概況 — 커뮤니케이션 서비스

行業新聞