Activision Blizzard (Microsoft Gaming)

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Activision Blizzard, now part of Microsoft Gaming, is one of the world's largest game publishers with Call of Duty, World of Warcraft, and Candy Crush. It was acquired by Microsoft in 2023 for $69B.

⇄ Compare

产品与营收

产品营收占比

营收构成 ($8.7B)

静态数据（加载实时财务…）

Activision (48%)

Blizzard (25%)

King (27%)

业务板块构成与主要客户

产品详情

Call of Duty40%

Annual first-person shooter franchise with massive online multiplayer and Warzone

World of Warcraft / Blizzard25%

MMORPGs, Diablo, Overwatch, and Hearthstone from Blizzard Entertainment

Candy Crush / King20%

Mobile casual gaming portfolio led by the Candy Crush franchise

Other Franchises15%

Spyro, Crash Bandicoot, and other legacy titles

供应链关系

主要供应商

Microsoft Corporation

Gaming content for Xbox and Game Pass

影响: Critical — parent company post-acquisition

竞争对手

Electronic Arts Inc.

FPS and live-service games

影响: Medium — direct gaming competitor

合作伙伴

sony

PlayStation platform distribution

影响: Medium — key platform partner

宏观与市场背景

커뮤니케이션 서비스行业新闻

광고 회복 + 스트리밍 수익화 + AI 검색 전환 리스크 — 옥석 가리기

글로벌 디지털 광고 성장

+11% YoY

Netflix 유료 구독자

3.01억 명

YouTube 광고 수익 YoY

+21%

AI 검색 점유율 (US)

11%

近期催化剂

◆Alphabet·Meta·Netflix Q1 실적 (2026.04~05)◆Google I/O AI Search 업데이트 (2026.05)◆FTC·DOJ Meta·Google 반독점 판결 일정

AI 分析

点击「获取 AI 分析」以获得 Activision Blizzard (Microsoft Gaming) 的 AI 供应链分析。

企业信息

总部

Santa Monica, California, USA

成立时间

1979

员工人数

17,000+

官网

activisionblizzard.com

行业概况 — 커뮤니케이션 서비스

行业新闻