Omnicom Group Inc.

OMCintermediary

Omnicom is one of the world's largest advertising and marketing holding companies, owning agency networks BBDO, DDB Worldwide, and TBWA along with PR, digital, and healthcare marketing agencies.

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Produk & Pendapatan

Pangsa Pendapatan Produk

Komposisi Pendapatan ($15.7B)

Data statis (memuat keuangan langsung…)

Advertising & Media (55%)

Precision Marketing (15%)

Public Relations (10%)

Healthcare (10%)

Branding & Other (10%)

Komposisi segmen dan pelanggan utama

Detail produk

Advertising45%

Creative advertising services through BBDO, DDB, TBWA, and other networks

Precision Marketing20%

Data-driven CRM, digital commerce, and performance marketing

Public Relations15%

PR and corporate communications through FleishmanHillard, Ketchum, Porter Novelli

Healthcare & Specialty20%

Healthcare communications, branding, and specialty marketing

Hubungan Rantai Pasok

Pesaing

The Interpublic Group of Companies, Inc.

Advertising and marketing services

Dampak: High — direct advertising holdco rival

Mitra

Alphabet Inc. (Google)

Digital ad placements on Google platforms

Dampak: High — major media buying platform

Meta Platforms

Social media advertising on Facebook/Instagram

Dampak: Medium — key digital ad channel

Konteks makro dan pasar

커뮤니케이션 서비스Berita sektor

광고 회복 + 스트리밍 수익화 + AI 검색 전환 리스크 — 옥석 가리기

글로벌 디지털 광고 성장

+11% YoY

Netflix 유료 구독자

3.01억 명

YouTube 광고 수익 YoY

+21%

AI 검색 점유율 (US)

11%

Katalis mendatang

◆Alphabet·Meta·Netflix Q1 실적 (2026.04~05)◆Google I/O AI Search 업데이트 (2026.05)◆FTC·DOJ Meta·Google 반독점 판결 일정

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Info Perusahaan

Kantor Pusat

New York, New York, USA

Didirikan

1986

Karyawan

73,000+

Situs Web

omnicomgroup.com

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