The Clorox Company

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Clorox is a leading US household products company known for its eponymous cleaning brand, Glad trash bags, and Burt's Bees natural personal care line.

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Produk & Pendapatan

Pangsa Pendapatan Produk

Komposisi Pendapatan ($7.4B)

Data statis (memuat keuangan langsung…)

Health & Wellness (35%)

Household (30%)

Lifestyle (20%)

International (15%)

Komposisi segmen dan pelanggan utama

Detail produk

Clorox Cleaning30%

Clorox bleach, disinfecting wipes, and cleaning sprays

Glad22%

Trash bags, food wraps, and containers

Burt's Bees & Lifestyle28%

Natural personal care, Brita water filtration, Kingsford charcoal

Cat Litter & Other20%

Fresh Step and Scoop Away cat litters

Hubungan Rantai Pasok

Pelanggan Utama

Walmart Inc.

Cleaning products and trash bags

Dampak: High — ~26% of US sales

Costco Wholesale Corporation

Bulk cleaning and household products

Dampak: Medium — club channel

Pesaing

Procter & Gamble Company

Cleaning and household products

Dampak: High — P&G is dominant competitor

Konteks makro dan pasar

필수소비재Berita sektor

인플레 완화 + 사재기 소멸 — 정상 수요로 복귀, 마진 회복 국면

미국 식료품 물가 YoY

+2.1%

P&G 유기적 매출 성장

+3% YoY

코스트코 회원 갱신율

93%

사모라벨 침투율

21%

Katalis mendatang

◆P&G·KO·PEP·WMT Q1 실적 (2026.04)◆미국 3월 PCE 물가 발표◆Nielsen 소비 트렌드 Q1 리포트

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Info Perusahaan

Kantor Pusat

Oakland, California, USA

Didirikan

1913

Karyawan

8,700+

Situs Web

thecloroxcompany.com

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