Activision Blizzard (Microsoft Gaming)

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Activision Blizzard, now part of Microsoft Gaming, is one of the world's largest game publishers with Call of Duty, World of Warcraft, and Candy Crush. It was acquired by Microsoft in 2023 for $69B.

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Productos e Ingresos

Participación de Ingresos por Producto

Desglose de Ingresos ($8.7B)

Datos estáticos (cargando finanzas en tiempo real…)

Activision (48%)

Blizzard (25%)

King (27%)

Composición de segmentos y clientes principales

Detalles del producto

Call of Duty40%

Annual first-person shooter franchise with massive online multiplayer and Warzone

World of Warcraft / Blizzard25%

MMORPGs, Diablo, Overwatch, and Hearthstone from Blizzard Entertainment

Candy Crush / King20%

Mobile casual gaming portfolio led by the Candy Crush franchise

Other Franchises15%

Spyro, Crash Bandicoot, and other legacy titles

Relaciones en la Cadena de Suministro

Proveedores Clave

Microsoft Corporation

Gaming content for Xbox and Game Pass

Impacto: Critical — parent company post-acquisition

Competidores

Electronic Arts Inc.

FPS and live-service games

Impacto: Medium — direct gaming competitor

Socios

sony

PlayStation platform distribution

Impacto: Medium — key platform partner

Contexto macro y de mercado

커뮤니케이션 서비스Noticias del sector

광고 회복 + 스트리밍 수익화 + AI 검색 전환 리스크 — 옥석 가리기

글로벌 디지털 광고 성장

+11% YoY

Netflix 유료 구독자

3.01억 명

YouTube 광고 수익 YoY

+21%

AI 검색 점유율 (US)

11%

Próximos catalizadores

◆Alphabet·Meta·Netflix Q1 실적 (2026.04~05)◆Google I/O AI Search 업데이트 (2026.05)◆FTC·DOJ Meta·Google 반독점 판결 일정

Últimas noticias

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Análisis IA

Haz clic en "Obtener Análisis IA" para un análisis de cadena de suministro de Activision Blizzard (Microsoft Gaming) impulsado por IA.

Información de la Empresa

Sede Central

Santa Monica, California, USA

Fundación

1979

Empleados

17,000+

Sitio Web

activisionblizzard.com

Estado del sector — 커뮤니케이션 서비스

Noticias del sector