Activision Blizzard (Microsoft Gaming)

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Activision Blizzard, now part of Microsoft Gaming, is one of the world's largest game publishers with Call of Duty, World of Warcraft, and Candy Crush. It was acquired by Microsoft in 2023 for $69B.

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Produkte & Umsatz

Umsatzanteil nach Produkt

Umsatzaufschlüsselung ($8.7B)

Statische Daten (Echtzeitfinanzen werden geladen…)

Activision (48%)

Blizzard (25%)

King (27%)

Segmentzusammensetzung und Hauptkunden

Produktdetails

Call of Duty40%

Annual first-person shooter franchise with massive online multiplayer and Warzone

World of Warcraft / Blizzard25%

MMORPGs, Diablo, Overwatch, and Hearthstone from Blizzard Entertainment

Candy Crush / King20%

Mobile casual gaming portfolio led by the Candy Crush franchise

Other Franchises15%

Spyro, Crash Bandicoot, and other legacy titles

Lieferkettenbeziehungen

Wichtige Zulieferer

Microsoft Corporation

Gaming content for Xbox and Game Pass

Auswirkung: Critical — parent company post-acquisition

Wettbewerber

Electronic Arts Inc.

FPS and live-service games

Auswirkung: Medium — direct gaming competitor

Partner

sony

PlayStation platform distribution

Auswirkung: Medium — key platform partner

Makro- und Marktkontext

커뮤니케이션 서비스Sektornachrichten

광고 회복 + 스트리밍 수익화 + AI 검색 전환 리스크 — 옥석 가리기

글로벌 디지털 광고 성장

+11% YoY

Netflix 유료 구독자

3.01억 명

YouTube 광고 수익 YoY

+21%

AI 검색 점유율 (US)

11%

Nächste Katalysatoren

◆Alphabet·Meta·Netflix Q1 실적 (2026.04~05)◆Google I/O AI Search 업데이트 (2026.05)◆FTC·DOJ Meta·Google 반독점 판결 일정

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KI-Analyse

Klicken Sie auf "KI-Analyse abrufen" für eine KI-gestützte Lieferkettenanalyse von Activision Blizzard (Microsoft Gaming).

Unternehmensinformationen

Hauptsitz

Santa Monica, California, USA

Gegründet

1979

Mitarbeiter

17,000+

Website

activisionblizzard.com

Sektorübersicht — 커뮤니케이션 서비스

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